The Loft is a Graphic & Web Design Marketing Agency based on the Wirral

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a look at some of our creative projects...

abg website
abg stationery
abg print 1
abg print 2
abg print 3
abg print 4
abg print 5

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Alexander Beard Group

Industry: Financial Services

Brief

The Alexander Beard Group approached us to refresh and unify the look and approach of all their corporate communications, both online and offline.

What We Did

Brand Guidelines // Stationery Design // Promotional Marketing Material // Web Design // Web Development

Solution

New brand guidelines were developed to give a fresh and contemporary outlook to the financial services that ABG specialise in and to modernise the overall corporate image of Alexander Beard Group. These were then applied to develop all printed marketing material from stationery to corporate literature, brochures and promotional mailers.

The development and launch of a brand new website was also part of the briefing to bring the look of ABG's online presence up to date along with the use of an integrated content management system allowing company members to update the website remotely. The fresh clean approach was created to be easily navigable by users whilst providing the valuable information that the company offers.

Visit www.abg.net

Testimonial

"Following a recommendation from a client of ours we appointed The Loft 15 months ago to replace our existing agency, with a brief to design a new website and related marketing collateral at the same time as modernising and updating the existing brand image in line with the company's growth and development.

I can honestly say that the outcome exceeded our expectations, their approach to service and customer care is also excellent. Over this period we have developed a strong working relationship which I hope will continue for many years to come".

December 2010